Benefit Cosmetics

PLAYTINT

Playtint is a pink-lemonade tinted lip & cheek stain that is a recent addition to Benefit Cosmetics’ collection of best-selling tints. I was responsible for the logo and packaging design.

Adobe Illustrator · Adobe Photoshop

My role | Packaging design & illustration
Art Director | Susan Kwon

LOGO EXPLORATIONS

My logo design explorations for Playtint incorporated a fun-loving spirit while staying tied to the existing tint collection. The final logo design is inspired by the game of Jacks.

PACKAGING FILES

PROMOTIONAL LIP TINT SET