Benefit Cosmetics
TICKLE & COOKIE
Tickle & Cookie are high-payoff powder highlighters that are part of Benefit Cosmetics’ iconic cheek color collection. I focused in on Benefit's quirky DNA and spirit of sisterhood to design these boxes while keeping the illustrations representative of the names Cookie & Tickle.
Because Tickle & Cookie launched in conjunction, I played with the idea of making them look like best friends with each having their own flair. Once it was established that these two highlighters would be besties, I began experimenting with how to best represent the impressive powder formula and made their hair shine like the highlighter!
Adobe Illustrator · Adobe Photoshop
My role | Packaging design & illustration
Art Director | Susan Kwon
COOKIE COLORING PAGE
I illustrated a coloring page for Cookie highlighter. In 2020, the coloring page was featured on Benefit’s website and available for free download.
Art & photos are property of Benefit Cosmetics