Benefit Cosmetics
PIG, PIG HOORAY!
Pig, Pig Hooray! is Benefit Cosmetic’s 2019 Lunar New Year program that features three cute pig tin makeup sets. To bring the pig tins to life, I illustrated pig characters each with their own adorable personality. I designed the key visual that was used across digital marketing and in-store signage. With the guidance of Benefit's team in China, I incorporated traditional elements like firecrackers, coins, fans, and lanterns to create a celebratory feel.
Adobe Illustrator · Adobe Photoshop
My role | Design & illustration
Art Director | Susan Kwon
KEY VISUAL
RED ENVELOPE
I designed a festive red envelope using my illustrations from the key visual.
Art & photos are property of Benefit Cosmetics