Benefit Cosmetics
THEY’RE REAL! XTREME PRECISION LINER
Meet Benefit Cosmetics’ They’re Real! Xtreme Precision Liner. I designed the eyeliner component and carton packaging for this new addition to the They’re Real! franchise.
Adobe Illustrator
My role | Packaging design
Art Director | Susan Kwon
PATTERN EXPLORATIONS
I designed the X in Xtreme to have a swash that resembles the brush tip, which evokes the extreme precision of the liner. I created pattern explorations using the X.
PACKAGING FILES
A bold red component and unit carton tie into Benefit’s existing They’re Real! Magnet Mascara and stands out amongst the eyeliner competition.
Art & photos are property of Benefit Cosmetics