Benefit Cosmetics
BROW FRANCHISE
Benefit Cosmetics has been magically transforming brows since 1976. I have worked on several high-level brow projects to maintain Benefit’s strong presence as a global leader in the brows category, including POWmade Brow Pomade and Brow Microfilling Pen. I have also designed two holiday brow sets named Brow Superstars! and Magnificent Brow Show.
Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Illustration
My role | Packaging design & illustration
Art Director | Susan Kwon
Global Copy Director | Sarah Boutin
POWMADE BROW POMADE
POWmade is an A-launch brow product featuring an innovative built-in brush wiper. In collaboration with the Packaging Engineers, I designed the jar component and brush. I designed the unit carton packaging art files for all 8 shades. I helped select in-house models and direct the photoshoot for the eye & brow images shown on the cartons.
BROW MICROFILLING PEN
Brow Microfilling Pen is an A-launch brow product with a 3-prong tip that creates a microbladed effect. I designed the pen component deco and unit carton artwork in Adobe Illustrator.
PACKAGING FILES
MAGNIFICENT BROW SHOW
Magnificent Brow Show is a limited edition 2020 holiday brow set that embodies Benefit’s history of magically transforming brows. It was fun and challenging to design a package that resembles a traveling magic show. I created the graphics in Adobe Illustrator.
BROW SUPERSTARS!
Brow Superstars! is a limited edition 2019 holiday brow set that includes six of Benefit's best-selling brow products. With the help of Benefit's Packaging Engineering team, I created a magician's top hat to reinforce Benefit's magic themed brow line.
PRESS RELEASE
Art & photos are property of Benefit Cosmetics