Benefit Cosmetics
COZY CUTIE BEAUTY
Cozy Cutie Beauty is Benefit Cosmetic’s 2021 Holiday program, which features 8 festive tin gift sets that resemble cheerful sweaters and stockings.
As the lead designer for the program, I engaged in collaborative brainstorming for the theme, created fun illustrations to embellish the sweater and stocking tins, and executed all of the tin and sleeve packaging art files. I also designed the Advent Calendar, which gives customers the opportunity to cozy up with our beauty bestsellers! Retail sales of $43.3 million.
Adobe Illustrator · Adobe Photoshop
My role | Packaging design & illustration
Art Director | Susan Kwon
Copywriter | Jennifer Park
ILLUSTRATIONS
I created festive and quirky illustrations that were “knitted” onto the sweater and stocking shaped tins.
SUSTAINABILITY
The paper sleeves are 100% recyclable and the tins are designed to be reusable and recyclable. The holiday cheer can live on all year round!
ADVENT CALENDAR
With the help of Benefit’s Packaging Engineers, I designed the Advent Calendar to be as compact as possible to eliminate excess materials. The 12 cosmetic products are wrapped in individual unit cartons which are 100% recyclable. The outer box is designed to be keepsake. Unwrap these mini gifts by the cozy fireplace setting!
Art & photos are property of Benefit Cosmetics